Download Dynamics in Document Design: Creating Text for Readers, by Karen A. Schriver
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Dynamics in Document Design: Creating Text for Readers, by Karen A. Schriver
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From an international leader in document design, research-based insights about writing and visualizing documents that people can use . . .
This book is for writers and graphic designers who create the many types of documents people use every day at home or school, in business or government. From high-tech instruction manuals and textbooks to health communications and information graphics, to online information and World Wide Web pages, this book offers one of the first research-based portraits of what readers need from documents and of how document designers can take those needs into account.
Drawing on research about how people interpret words and pictures, this book presents a new and more complete image of the reader--a person who is not only trying to understand prose and graphics but who is responding to them aesthetically and emotionally.
Written by document design expert Karen A. Schriver, Dynamics in Document Design features:
* Case studies of documents before and after revision, showing how people think and feel about them
* Analyses of the interplay of text and pictures, revealing how words, space, visuals, and typography can work together
* A fascinating and informative timeline of the international evolution of document design from 1900 to the present
- Sales Rank: #933627 in Books
- Published on: 1996-12-31
- Original language: English
- Number of items: 1
- Dimensions: 9.26" h x 1.25" w x 7.43" l, 2.24 pounds
- Binding: Paperback
- 592 pages
From the Publisher
In this book, one of the world's premier researchers in the evolving field of document design and communication takes a probing look at exactly how people read documents and how they create them. This book provides numerous examples and case studies to assist writers and designers in creating effective documents. Examples include before and after case studies based on user responses, studies of actual design scenarios (including the first technical illustration of the HIV virus), and examples from Scientific American. The Sears Catalog, IRS, The New York Times, and many others.
From the Back Cover
From an international leader in document design, research-based insights about writing and visualizing documents that people can use . . .
This book is for writers and graphic designers who create the many types of documents people use every day at home or school, in business or government. From high-tech instruction manuals and textbooks to health communications and information graphics, to online information and World Wide Web pages, this book offers one of the first research-based portraits of what readers need from documents and of how document designers can take those needs into account.
Drawing on research about how people interpret words and pictures, this book presents a new and more complete image of the reader—a person who is not only trying to understand prose and graphics but who is responding to them aesthetically and emotionally.
Written by document design expert Karen A. Schriver, Dynamics in Document Design features:
- Case studies of documents before and after revision, showing how people think and feel about them
- Analyses of the interplay of text and pictures, revealing how words, space, visuals, and typography can work together
- A fascinating and informative timeline of the international evolution of document design from 1900 to the present
About the Author
KAREN A. SCHRIVER, PhD, is an internationally recognized expert in document design. Her positions have included the Belle van Zuylen Professor of Language and Communication at the University of Utrecht in Holland, Research Director of the prizewinning Communications Design Center at Carnegie Mellon University, and Research Associate for the National Center for the Study of Writing and Literacy at Carnegie Mellon and the University of California at Berkeley.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By S. Wissinger
Very Nice!
7 of 10 people found the following review helpful.
Excellent
By Librarian
In addition to the glowing comments by the other reviewers, the history of document design included a history of the teaching of English (and technical writing) and how it was and is perceived by professionals. I found it a fascinating re-examination of our attitudes and priorities.
18 of 18 people found the following review helpful.
The resource I keep coming back to...
By Steph W.
This book is the most useful one I've found on the subject. Design books of all stripes (document-design focused or otherwise) have a tendency to provide "principles" without ever providing real support for said principles. Books will be loaded with recommendations that may or may not be well supported by data, quantified or at least well documented study results, etc.
Schriver's book does exactly the opposite, and this is why it is longer than many others. It is impossible to read about Schriver's document design principles and not know exactly where they came from. Virtually every recommendation is, for once, well supported by research findings. This book never tells you to do something without first explaining why it should be done.
If you're looking for a short-and-sweet book that conveys the most basic principles of document design ("principles" that may in fact be a designer's personal preferences), this isn't it.
If you're looking for a book that will help you make better design decisions and help you understand why to make these decisions over others, then this is the book for you. After all, it isn't so unusual for professional designers and others in the workplace to have to explain exactly why they've made certain choices over others, and this book can help.
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