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NATIONAL BESTSELLER!
"Cogent, honest, and hard-hitting-a must read for every investor." -Warren E. Buffett
Praise for Common Sense on Mutual Funds
"Invoking both Thomas Paine and Benjamin Graham, Jack Bogle outlines a supremely logical plan not only to better investors' returns, but to improve the whole fund industry. This isn't just the best book yet by Bogle, it may well be the best book ever on mutual funds." -DON PHILLIPS, President & CEO, Morningstar, Inc.
"Buffett cannot teach you or me how to become a Warren Buffett. Bogle's reasoned precepts can enable a few million of us savers to become in twenty years the envy of our suburban neighbors-while at the same time we have slept well in these eventful times."-PAUL A. SAMUELSON, Massachusetts Institute of Technology Department of Economics
"After a lifetime of picking stocks, I have to admit that Bogle's arguments in favor of the index fund have me thinking of joining him rather than trying to beat him. Bogle's wisdom and his commonsense way of explaining things make this book indispensable reading for anyone trying to figure out how to invest in this crazy stock market."-JAMES J. CRAMER, Money Manager and Senior Columnist for TheStreet.com
"Written in his characteristic forthright and visionary style, Bogle penetrates the myths and jargon to shed a powerful light on the central issues that confront every investor, no matter what their level of experience or sophistication." -MARTIN L. LEIBOWITZ, Vice Chairman and Chief Investment Officer, TIAA-CREF
"Jack Bogle is one of the great pioneer/visionaries of the investment business. In this book, he shares his knowledge, experience, and judgment to enable us to become better investors. The final philosophical chapters provide insights that may help some of us become better people." -BYRON R. WIEN, Chief U.S. Investment Strategist Morgan Stanley Dean Witter
- Sales Rank: #383116 in Books
- Brand: John C. Wiley & Sons
- Published on: 1999-03-18
- Original language: English
- Number of items: 1
- Dimensions: 9.39" h x 1.16" w x 6.22" l, 1.89 pounds
- Binding: Hardcover
- 496 pages
- Great product!
From the Back Cover
Common Sense on Mutual Funds. New Imperatives for the Intelligent Investor Forward by Peter L.Bernstein.
"Other investment executives used to roll their eyes about Vanguard's Bogle, but his rules work."-Newsweek
When Jack Bogle speaks, people listen-whether they are fans or not. As the senior chairman and founder of the Vanguard Group, one of the two largest mutual fund organizations in the world, he has single-handedly transformed the industry by championing better funds at lower costs to the investor. A leading thinker and visionary whose ideas and principles have been adopted by countless investors, his name is as synonymous with excellence in mutual fund investing as Warren Buffett's is with excellence in stock investing. Now, in Common Sense on Mutual Funds, Bogle takes a critical look at the mutual fund industry and how we invest, and charts a compelling course for change.
Written in Bogle's inimitable style, this eye-opening book examines the fundamentals of mutual fund investing alongside industry practices that are often in conflict with a sound long-term investment program. Common Sense on Mutual Funds shows investors how to revolutionize their portfolios by embracing simplicity and then avoiding industry pitfalls. Just as Thomas Paine argued for a new way of thinking about independence in "Common Sense," so Bogle sets forth a new way of looking at mutual funds. He presents a platform for intelligent investing and then uncovers the ills that beset the mutual fund industry, serious ills that thwart our efforts to accumulate adequate financial resources. He analyzes costs, scrutinizes asset size, exposes tax inefficiencies, warns of "empty suit" directors, and reveals the severe conflict between fund principles and fund pro-motion. Emphasizing long-term investing and asset allocation, Bogle finds in simplicity the solution to the riddle of fund selection by investors. From stock and bond funds to global investing and index funds, Common Sense on Mutual Funds provides insight, illumination, and enlightenment.
For more than 30 years, Bogle has championed the rights of the fund shareholder, for he believes that investing is first and last about people's hopes and fears and individual goals. In Common Sense on Mutual Funds, he speaks eloquently about individual investors and how their interests are not being well-served: "The ills and injustices suffered by mutual fund investors are not so dissimilar to those our forebears suffered under English tyranny. . . . I have no quarrel with management companies focusing on profits. But the trade-off between the profits that accrue to fund shareholders and the profits that accrue to the fund management companies seems subject to no independent watchdog, despite the fact that it is the shareholders who actually own the mutual funds."
Organized as a series of essays on the investment issues of the day, this insider's view of the industry makes vital information on mutual funds accessible to experienced investors as well as those just beginning. A veritable treasure chest filled with insight and guidance from a true leader, Common Sense on Mutual Funds is an invaluable addition to every investor's library. Bogle's message, amid the cacophony of investment advice, is clear and simple: common sense will rule the day.
About the Author
John C. Bogle (Philadelphia, PA) is the founder and Senior Chairman of The Vanguard Group, Inc., the largest no-load mutual fund group with over $200 billion in assets and five million shareholders.
From Publishers Weekly
Not that many years ago, an average bookstore might have had two or three books on mutual funds filed away in the business section. Today, as the number of Americans who invest in mutual funds continues to grow, such books take up several aisles in a section of their own. There are guides for data junkies and mathphobes, books that tell how to make a killing and books that tell how to avoid the coming disaster. A few classics stand above the clutter. Bogle on Mutual Funds is one of them. Now the same author has added another. While the first book aimed at educating beginners, the new one seeks to persuade experienced investors to discard received wisdom that isn't so wise after all. While no 450-page work on mutual funds with lots of charts can be considered fun summer reading, the book is always informative and the writing never worse than painless and sometimes quite lively. Bogle speaks with a rare authority. On one hand, he is the founder of Vanguard mutual funds, the second-largest mutual fund company in the world. So he knows the business from the ground up. On the other hand, Vanguard has always been famous for running the lowest-cost mutual funds, funds that eschew loads, engage in sensible strategies and return all profit to the investors. So Bogle is also a leading consumer advocate. That rare combination, mixed with years of serious research and a dash of style, makes Bogle an unparalleled guide to the world of mutual funds. Money Book Club alternate.
Copyright 1999 Reed Business Information, Inc.
Most helpful customer reviews
91 of 94 people found the following review helpful.
Jack Bogle continues to give ordinary investors "a fair shake."
By Taylor Larimore
I read Jack Bogle's first book, "Bogle on Mutual Funds" in 1994. It changed my investing life forever--and for the better. We often say: "We live in the house that Jack Built."
I have read all of Mr. Bogle's books and learned from every one. He is a gifted writer with an unequaled background in investing. Fortune magazine designated him as one of the investment industry's four "Giants of the 20th Century." He instituted the first index mutual fund which became the largest mutual fund in the world, and he also founded the only mutual fund owned by its shareholders (Vanguard).
"Common Sense on Mutual Funds (updated) is actually, two books in one. It is his first edition written 10-years ago with charts and data completely updated. In addition, throughout the book, is Jack's commentary on the many changes that have taken place during the past 10 years and how it relates to what he wrote in the original edition. I found it notable that the common sense advice Mr. Bogle dispensed in the first book has stood the test of time remarkably well.
"Common Sense on Mutual Funds--Fully Updated" deserves a place on the bookshelf of every serious investor.
88 of 92 people found the following review helpful.
Sometimes less is more
By Paul Suni
Some people are larger than life in their fields and everyone would likely agree that Jack Bogle is such a figure in the mutual funds area. Bogle founded Vanguard in the 70's and has since helped ordinary people make more money than perhaps anyone else living or dead. At least he helped those who had the intelligence to listen to his advice. Which is pretty much to invest in really boring index funds for your entire life and then come back decades later and be astonished at how wealthy you are.
This book was originally written in 1999 right before the telecom/internet stock mania finally took its well-deserved step off the cliff. This edition supplements the original book with updated charts and commentary on what the last decade of volatility has wrought. Bogle's view, backed up by data, is that even the past 10 years hasn't altered his view of the correct strategy - if anything it has been strengthened. If you are not greedy and stick with boring stuff then you don't really have too much to worry about over the long haul.
Given Bogle's message of simplicity I am confused about a book that requires a whopping 600 pages to make the point. Much of what he says gets repeated over and over and over again, to the point where it leaves a far less crisp message than intended. If you are not convinced by page 50 or so that index funds are the way to go, the remaining 550 pages will probably not be all that much more persuasive. In the process he is also less than clear about Vanguard. Perhaps it is just a polite or "objective" writing style, but repeatedly saying things like "all mutual funds companies, with one exception...", when he really means Vanguard, makes little sense to me. Given his continuing involvement with Vanguard it would remove any hint of conflict if he just made things even clearer. Of course, if such a statement really references a company other than Vanguard it would be even more interesting to know that.
The book really is good and comprehensive but also made me wonder for whom it is written. The people who most need his advice are young, since they by definition have the longest investment horizon. But, somehow I doubt that a lot of 20-year olds will be using this tome to address issues in their lives that are 40 years in the future. It is really too bad because I believe the message needs to get out there. I wish that I had known of Bogle when I was 20 and had had the guts to stay with it through thick and thin.
Everyone should read some Bogle but some of his shorter books may be a better start.
28 of 29 people found the following review helpful.
A Lengthy Read, But Worth It in the End; Comprehensive
By Kirk A. Greenwood
Jack Bogle has produced a real monster of a resource this time! This greatly expanded volume (some 650 pages in all!) has all the verve and audacity of a work you'd expect from industry rogue, Bogle, and is jampacked with new information and updated statistics that help to make his message seem more relevant now than ever before. In the Preface to the 10th Anniversary Edition, Bogle addresses the recent upheaval in the markets in the context of his time-tested formula for ensuring the integral, health of investors' portfolios and posting consistent gains over the long haul. Bogle's investment philosophy emphasizes the importance of maintaining a streamlined portfolio that relies on stock indexing and conservative, long-range predictions regarding growth.
Avoiding the kind of I-told-you-so rhetoric that many readers may find off-putting in these difficult times, Bogle diplomatically explains how recent trends in the markets confirm the advantages of owning a highly diversified portfolio managed according to certain intelligent investment principles, which he has termed the 12 Pillars of Wisdom. He gives hope to investors who may have made some wrong turns or were misled during the housing boom by offering them a practical plan for how to get their investments back on the right track.
Bogle's game has always been mutual funds--he's one of the originators and foremost experts in America on this unique investment type. In the ten years since the original publication of Common Sense on Mutual Funds: New Imperatives for the Intelligent Investor and the 35 years since he founded the Vanguard Group, John C. Bogle has remained the one constant an industry where fortunes and reputations are made and lost practically overnight. This 10th Anniversary Edition explains why mutual funds continue to be effective financial instruments that work by leveraging the combined buying power of a large pool of investors and equitably distributing gains and losses among the ownership pool. Bolge points out which types of mutual funds to add to your portfolio and which to stay away from based on their proven track records of long-range durability. In an insightful final section titled "On Spirit," Bogle offers actionable solutions for dealing with a market that operates according to principles of instability that mirror those of human psychology. Bogle's investment philosophy is perfect for the risk-averse investor, which, let's face it, is pretty much everyone these days.
Another pertinent investment strategy book published this year, which captures the DIY spirit of the John C. Bogle's "Common Sense on Mutual Funds" is Thomas C. Scott's Fasten Your Financial Seatbelt: What A Fatal Plane Crash Taught Me About Retirement Planning. This guide articulates an investment game plan similar to Bogle's. It has the added advantage of being is a quick and easy read, especially when compared with Bogle's more ponderous tome.
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