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How do firms like Hewlett-Packard, DuPont, Dow Chemical, IBM, and Texas Instruments routinely convert the ideas of their employees into profits that sustain the corporation?
 
 How can buyers and sellers calculate the assets of the acquired firm in a merger or acquisition?
 
 How can an organization affect the firm's stock price using the leverage of intellectual assets?
 
 Identifying a firm's assets, especially its intellectual assets-the proprietary knowledge expressed as a recipe, formula, trade secret, invention, program, or process-has become critical to a company's overall vision and strategic plan and essential in such transactions as stock offerings or mergers. In the era of the knowledge-based company, where the firm's genius and future lies in its ideas, a firm's collective know-how has become a measurable commodity-and as much a part of its bottom line as the condition of its cash investments, plant, and equipment. Extracting and measuring the real value of knowledge is essential for any corporate head who knows how high the stakes have become for corporate survival in the information age-where the innovative idea is as good as, if not better than, gold! Value-Driven Intellectual Capital is a corporate and financial executives' handbook to the new world of intangible assets-what they are and how to convert them into cash or strategic position. Written by one of the seminal thinkers in the field, and the key organizer of the ICM Gathering, a group of leading-edge knowledge-based companies, Value-Driven Intellectual Capital explains the new, boundary-expanding world of intellectual assets-where translating an innovative idea into bottom-line profits involves a tightly focused strategy with clear directives for making it happen. A blueprint for turning corporate knowledge, know-how, and intellectual property into a sustainable competitive weapon that will build a firm's reputation and market share, this practical, insightful book outlines:
 * Basic concepts underlying IC (intellectual capital) and corporate value creation
 * The linkage between IC, business strategy, and profits
 * The different kinds of value-including qualitative and quantitative -firms realize from their IC
 * Activities required to produce the value firms desire from their IC
 * Methods for calculating the dollar value of companies-for market capitalization and mergers or acquisitions
 * An economic model of an IC company
 
 The book's appendix is a valuable distillation for corporate and financial executives, managers, researchers, and analysts of IC's basic working concepts and definitions, including the principles underlying value creation and value extraction, the concepts and strategies used by successful companies, the sources of value for knowledge companies, and the mechanisms used to convert that value into real profits. And since it is managerial talent that turns intellectual property into business assets, the book provides an arsenal of key concepts, methods, and processes for aligning with and using intellectual property as an active element of a firm's business strategies. It concludes with a discussion of how value is extracted from human capital, focusing on its elusive magnetic core: creativity and productivity. In an era in which firms are increasingly accountable to shareholders and success is judged solely by stock price, knowing how to measure and extract the value of a firm's intellectual assets has become one of the most critical and essential skills needed by CEOs today. Reflecting the most innovative thinking from some of the most sophisticated firms in the world, Sullivan's Value-Driven Intellectual Capital is a manifesto, a clarion call to excellence for any corporate or financial executive, merger and acquisition partner or investor who understands how much future corporate survival and success depends on the simple enduring genius of a good idea and the need to convert those ideas into corporate value.
 
 Visit our Web site at: www.wiley.com/
 - Sales Rank: #1799123 in Books 
- Published on: 2000-03-10
- Original language:       English
- Number of items: 1
- Dimensions: 9.31" h x   1.06" w x   6.28" l,    1.28 pounds   
- Binding: Hardcover
- 240 pages
 Features 
 - ISBN13: 9780471351047
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
 From the Inside Flap 
 How do firms like Hewlett-Packard, Du Pont, Dow Chemical, IBM, and Texas Instruments routinely convert the ideas of their employees into profits that sustain the corporation? How can buyers and sellers calculate the assets of the acquired firm in a merger or acquisition? How can an organization affect the firm's stock price using the leverage of intellectual assets? Identifying a firm's assets, especially its intellectual assets-the proprietary knowledge expressed as a recipe, formula, trade secret, invention, program, or process-has become critical to a company's overall vision and strategic plan and essential in such transactions as stock offerings or mergers. In the era of the knowledge-based company, where the firm's genius and future lies in its ideas, a firm's collective know-how has become a measurable commodity-and as much a part of its bottom line as the condition of its cash investments, plant, and equipment. Extracting and measuring the real value of knowledge is essential for any corporate head who knows how high the stakes have become for corporate survival in the information age-where the innovative idea is as good as, if not better than, gold! Value-Driven Intellectual Capital is a corporate and financial executives' handbook to the new world of intangible assets-what they are and how to convert them into cash or strategic position. Written by one of the seminal thinkers in the field, and the key organizer of the ICM Gathering, a group of leading-edge knowledge-based companies, Value-Driven Intellectual Capital explains the new, boundary-expanding world of intellectual assets-where translating an innovative idea into bottom-line profits involves a tightly focused strategy with clear directives for making it happen. A blueprint for turning corporate knowledge, know-how, and intellectual property into a sustainable competitive weapon that will build a firm's reputation and market share, this practical, insightful book outlines:Basic concepts underlying IC (intellectual capital) and corporate value creation
 * The linkage between IC, business strategy, and profits
 * The different kinds of value-including qualitative and quantitative-firms realize from their IC
 * Activities required to produce the value firms desire from their IC
 * Methods for calculating the dollar value of companies-for market capitalization and mergers or acquisitions
 * An economic model of an IC company
 The book's appendix is a valuable distillation for corporate and financial executives, managers, researchers, and analysts of IC's basic working concepts and definitions, including the principles underlying value creation and value extraction, the concepts and strategies used by successful companies, the sources of value for knowledge companies, and the mechanisms used to convert that value into real profits. And since it is managerial talent that turns intellectual property into business assets, the book provides an arsenal of key concepts, methods, and processes for aligning with and using intellectual property as an active element of a firm's business strategies. It concludes with a discussion of how value is extracted from human capital, focusing on its elusive magnetic core: creativity and productivity. In an era in which firms are increasingly accountable to shareholders and success is judged solely by stock price, knowing how to measure and extract the value of a firm's intellectual assets has become one of the most critical and essential skills needed by CEOs today. Reflecting the most innovative thinking from some of the most sophisticated firms in the world, Sullivan's Value-Driven Intellectual Capital is a manifesto, a clarion call to excellence for any corporate or financial executive, merger and acquisition partner or investor who understands how much future corporate survival and success depends on the simple enduring genius of a good idea and the need to convert those ideas into corporate value. 
  From the Back Cover 
 How do firms like Hewlett-Packard, DuPont, Dow Chemical, IBM, and Texas Instruments routinely convert the ideas of their employees into profits that sustain the corporation?
 
 How can buyers and sellers calculate the assets of the acquired firm in a merger or acquisition?
 
 How can an organization affect the firm's stock price using the leverage of intellectual assets?
 
 Identifying a firm's assets, especially its intellectual assets-the proprietary knowledge expressed as a recipe, formula, trade secret, invention, program, or process-has become critical to a company's overall vision and strategic plan and essential in such transactions as stock offerings or mergers. In the era of the knowledge-based company, where the firm's genius and future lies in its ideas, a firm's collective know-how has become a measurable commodity-and as much a part of its bottom line as the condition of its cash investments, plant, and equipment. Extracting and measuring the real value of knowledge is essential for any corporate head who knows how high the stakes have become for corporate survival in the information age-where the innovative idea is as good as, if not better than, gold! Value-Driven Intellectual Capital is a corporate and financial executives' handbook to the new world of intangible assets-what they are and how to convert them into cash or strategic position. Written by one of the seminal thinkers in the field, and the key organizer of the ICM Gathering, a group of leading-edge knowledge-based companies, Value-Driven Intellectual Capital explains the new, boundary-expanding world of intellectual assets-where translating an innovative idea into bottom-line profits involves a tightly focused strategy with clear directives for making it happen. A blueprint for turning corporate knowledge, know-how, and intellectual property into a sustainable competitive weapon that will build a firm's reputation and market share, this practical, insightful book outlines:
 * Basic concepts underlying IC (intellectual capital) and corporate value creation
 * The linkage between IC, business strategy, and profits
 * The different kinds of value-including qualitative and quantitative -firms realize from their IC
 * Activities required to produce the value firms desire from their IC
 * Methods for calculating the dollar value of companies-for market capitalization and mergers or acquisitions
 * An economic model of an IC company
 
 The book's appendix is a valuable distillation for corporate and financial executives, managers, researchers, and analysts of IC's basic working concepts and definitions, including the principles underlying value creation and value extraction, the concepts and strategies used by successful companies, the sources of value for knowledge companies, and the mechanisms used to convert that value into real profits. And since it is managerial talent that turns intellectual property into business assets, the book provides an arsenal of key concepts, methods, and processes for aligning with and using intellectual property as an active element of a firm's business strategies. It concludes with a discussion of how value is extracted from human capital, focusing on its elusive magnetic core: creativity and productivity. In an era in which firms are increasingly accountable to shareholders and success is judged solely by stock price, knowing how to measure and extract the value of a firm's intellectual assets has become one of the most critical and essential skills needed by CEOs today. Reflecting the most innovative thinking from some of the most sophisticated firms in the world, Sullivan's Value-Driven Intellectual Capital is a manifesto, a clarion call to excellence for any corporate or financial executive, merger and acquisition partner or investor who understands how much future corporate survival and success depends on the simple enduring genius of a good idea and the need to convert those ideas into corporate value.
 
 Visit our Web site at: www.wiley.com/ 
  About the Author 
 PATRICK H. SULLIVAN (psullivan@icmgroup.com) is an expert at creating profits from intellectual assets and is considered one of the leading conceptual thinkers in extracting value from intellectual capital. He is a founding partner of the ICM Group, a Palo Alto, California-based consulting company focused on managing intellectual capital to maximize value. He is also cofounder of the ICM Gathering, composed of managers of intellectual capital for large, diverse international companies who meet to exchange information on new and innovative management techniques.
 He is a frequent speaker on a range of topics concerning the management of intellectual capital including stock value, licensing, and developing profits from IC. He is a member of the Licensing Executives Society (where he was the founding chairman of its Intellectual Capital Management Committee), the World Intellectual Property Trade Forum, and the American Bar Association Intellectual Property Licensing Section, and a fellow of the American Council on Education. He is a frequent contributor of articles on intellectual capital management for leading journals, the author of Profiting from Intellectual Capital, and the coauthor of Technology Licensing: Corporate Strategies for Maximizing Value, both published by Wiley. 
Most helpful customer reviews
 28 of 30 people found the following review helpful.
 An invaluable introduction to IC Management 
 By Turgay BUGDACIGIL 
"In 1999, CEO Magazine and Arthur Andersen hosted a roundtable luncheon for CEOs interested in discussing intellectual capital (IC) and its impact on the firm as we know it. The luncheon drew 17 CEOs  representing both manufacturing and service industry companies. All were  intrigued by the potential hidden value that the intellectual capital  perspective suggests lies untapped within their businesses, but none knew  what kinds of value they could obtain from their company's intangible  assets or how they might go about it. They just knew that there was hidden  value in their companies and that it was somehow wrapped up in the  thoughts, skills, innovations, and abilities of their employees. They  wanted to learn more about this value: how to harness it, direct it, and  extract value from it. This book is written for those CEOs and for anyone  else who wants to know how to extract the hidden value that resides within  the firm's intellectual capital. As of this writing dozens of firms  actively engage in extracting value from their IC. The people directing the  activities for these firms have formed a community  (called the ICM  Gathering) to share their ideas and success stories. With the expectation  of a very few proprietary bits of information that could be useful to  competitors, these firms are willing to share their knowledge, and this  book draws heavily on their experiences. The purpose of this book is to  help businesses profit from one of their most important assets, their  intellectual capital" (from the Introduction pp.3-4).
In this  context, Patrick H. Sullivan divides his book into three major parts as  follows:
I. The Relationship Between Intellectual Capital and Corporate  Value (Chapters 1-4). In this part, he basically:
* defines and  discusses intellectual capital and its importance, and outlines some of the  basic concepts underlying corporate value.
* describes a  three-dimensional IC framework that reveals the IC aspect of the firm, and  outlines the four key elements of the IC framework.
* discusses the kinds  of value that intellectual capital provides to the firm, including direct  and indirect, offensive and defensive, and internal and external value.
*  discusses the ways managers may determine which activities are required to  produce the firm's anticipated IC value.
II. Valuing Knowledge Companies  (Chapters 5-7). In this part, he basically:
* discusses the concepts that  underlie determining the amount of value that intellectual capital has for  an organization.
* discusses the quantitative value of knowledge  companies in two different kinds of situations: the value as a going  concern (the stock market value), and the value in a merger or acquisition  scenario.
* discusses the following questions: When determining how much  to pay for a knowledge company being acquired, how does the potential  purchaser make the calculation? Is the frame of reference an accounting or  financial one? Or is it an intellectual capital one?
III. Managing  Intellectual Capital (Chapters 8-12). In this part, he basically:
*  describes the key elements involved in extracting value from intellectual  property, including key decisions and decision-making processes, including  who is involved, what information is needed by the decision-makers, what  work processes are necessary to provide this information, what databases  are needed to store the information, and how each decision will be  implemented.
* discusses the similarities and the differences between  intellectual property and intellectual asset and the implications this has  for the intellectual capital management process.
* describes the  relationship between knowledge, knowledge types, and intellectual capital,  and introduces the relationship between knowledge and profits, the concept  of value creation and value extraction.
* discusses management of the  firm's core human capital and how they may be best employed.
* identifies  the steps required of companies that want to implement and intellectual  capital management capability.
In addition to these three parts, to  reinforce the reader's knowledge, he discusses basic intelectual capital  management (ICM) concepts and definitions, and provides a brief overview of  the evolution of ICM as a working discipline in the appendix.
I highly  recommend this invaluable study to all executives and HR practitioners.
 15 of 16 people found the following review helpful.
 An Excellent Teaching Tool within the Corporate Setting 
 By Robert R. Gruetzmacher, Dir., Intellectual Property and Licensing, DuPont Intellectual Assets Business 
An important story to tell.  Pat's new book is both an eye catcher and recipe for success.  "Value Driven" takes the subject matter out the hypothetical and moves it into the real world where the bottom line  counts.  This is definitely suggested reading for any business manager  charged with the responsibility extracting maximum value from the firms  intellectual assets or more broadly, intellectual capital.
Written in a  down-to-earth fashion, this is the first book of its kind to outline a  roll-up-the-sleeves systematic approach to choosing the best options to  leverage the firm's intangibles. Dr. Sullivan draws from his own experience  as a leading consultant on the subject as well as that of companies who are  recognized leaders in intellectual asset management.
As a practitioner, I  will use this book within my own firm to help guide our business leaders as  they wrestle with how to better manage their IA portfolios in order to  achieve maximum shareholder value. A daunting task viewed by many, managing  intangibles is made workable, providing a disciplined and systematic  approach is adopted as Sullivan describes in his book.
 5 of 6 people found the following review helpful.
 A great place to start 
 By A Customer 
I found this book very helpful for people in organizations that are  complex.  For small companies, sometimes we take for granted that managing  human capital can be as easy as yelling over the top of a cube wall, and  that applying for a patent can be amonumental achievement.  But in  companies where these things are routine, and systematic approaches are  needed, Sullivan seems to present some credible, sound logic towards hot to  approach these problems.  This is not a how-to book, but returns to  business management fundamentals to lay the ground work for an approach.  There are no how-to books in this field, but this is an area that requires  thought by readers, and Sullivan doesn't presume to know all the answers  and detail. I have already applied many of the principles he presents in  this book in my own company.
 See all 10 customer reviews...
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