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Introducing the ISP bible for the networking and telecomm industry.
To put it mildly, cyberspace business is booming. There are presently more than 6,000 Internet Service Providers worldwide, and about 600 new providers are springing up each quarter. However, the ISP business is still very young and without precedent-no how-to manual or foolproof start-up recipe exists for those who want a piece of the action. As ISPs mount an ambitious challenge against phone companies for control of the $300 billion telecommunications market, they need a step-by-step planning guide to creating, developing, and profiting from a solid service provider business. Networking pioneer Geoff Huston describes the technologies, business practices, and policies required to be a formidable player in the ISP business, covering architecture principles, network management, infrastructure, business models, public policy, future growth, and much more.
ISP (Internet Service Provider) companies provide access for end-users to the Internet. ISPs range from small, regional providers to larger, well-known companies like America Online and Sprint.
The Wiley Networking Council's mission is to fill an important gap in networking literature by publishing books that put technology into perspective for decision makers who need an implementation strategy, a vendor and outsourcing strategy, and a product and design strategy. It is comprised of four of the most influential leaders of the networking community:
Lyman Chapin: Founding trustee of the Internet Society; chief scientist of BBN, a division of GTE Internetworking.
Scott Bradner: Trustee of the Internet Society; Director of the Harvard University Network Switching Test Lab; Network World columnist.
Vinton Cerf: Founding trustee of the Internet Society, often called the "Father of the Internet;" Senior Vice President, MCI/WorldCom.
Ed Kozel: CTO and Senior VP for Product Development, Cisco Corporation,
- Sales Rank: #2707473 in Books
- Published on: 1998-10-30
- Original language: English
- Number of items: 1
- Dimensions: 9.23" h x 1.46" w x 7.48" l, .0 pounds
- Binding: Paperback
- 688 pages
Amazon.com Review
Running a successful Internet Service Provider (ISP) requires excellence in many areas. Good ISPs must keep on top of all the technical issues involved in high-traffic Internet connectivity. They must deal with the public, including its most technically incompetent segments. On top of all that, they have to make a profit in a competitive business environment. ISP Survival Guide does a good job of explaining all sides of the industry.
Rather than tie his book to the specifics of particular hardware and software products, Geoff Huston explains ISP technologies without implementation details. He writes at great length about the various interior and exterior routing protocols without mentioning specific products. He also covers the pros and cons of various data-transmission technologies, including ATM, ISDN, Frame Relay, and other systems, in addition to analog modems. Huston pays attention to quality of service issues--a subject that is not well covered elsewhere.
ISP Survival Guide also provides insight into the business aspects of running an ISP. Huston provides specific dollar figures that you can use to estimate capital equipment purchase costs and per-account annual maintenance costs. The book also contains advice on doing business with other providers that you're connecting to. --David Wall
Most helpful customer reviews
6 of 7 people found the following review helpful.
Good outline, but a mediocre execution.
By J. G. Heiser
This book succeeds as a handbook--it is truly comprehensive. Unfortunately, it lacks depth in virtually every topic, and the writing is unacceptable--where was the editor?
Anyone in a management position within an ISP--or consulting for one--will be most effective in their job if they are familiar with the material in this book. Starting with the history of the Internet, it zips through a quick introduction of TCP/IP and immediately becomes bogged down in an interminably long and obtuse discussion of routing (Perlman is both easier to read and more detailed). A tortuous 45 page discussion of VPNs concludes with a terse and useful 8-word definition.
In spite of its flaws, it manages to at least touch on telecom technology, QoS, security, the role of the Internet authorities, and relationships between ISPs. The majority of ISP product offerings are discussed, and it includes a lengthy discussion of ISP business models. Everything is here but marketing, which is covered in a different Wiley text.
The book tries to be all things to all people, but specialists in any of the areas discussed, from technology to business, could find a better, more specific source, and it could easily be half this length without losing any information. A usable handbook would be twice this size, and half as prolix. Until such a text exists, I reluctantly recommend this one. Skim it if you have to, but if you work in the business you should be familiar with everything in this book.
16 of 20 people found the following review helpful.
Good, but I have some advice for the author
By A Customer
I'm about half way through this book. I am also a computer book writer and I bought this because I wanted to get into the head of someone who set up and ran and ISP. The book has excellent content. But I have some advice for the author:
Stop with these long-winded sentences. I know you are from a different country where writing in the "pompous" style of English is probably acceptable, but please just try to get to the point. These sentences that go on about the importance of this and that both before and after you say it are unnecessary. As we say here in America, "just give me the beef."
Unfortunately, many readers feel they must read every word to get your point. But then after trudging through some of these heavily worded paragraphs, I am left wondering "what's the point?" The wording is so complex in some cases that you really can't skim through paragraphs to find the most important stuff. Here's an example from page 29 (I picked this at random and "voiced" it in):
"This hybrid model of the core academic and research network with a central funding component providing free service and an associated fee-based commercially oriented resale operation was a common phase at this point in the evolutionary path. The resale operation was typically constructed so as to enable structural cross-subsidization of the cost of providing service to the core academic and research constituency. This cross-subsidization, together with access to increasing economies of scale in transmission cost, enable the network to undertake the seemingly impossible: to continue to grow at rates that were exponential, so that usage doubled in 8-to-12-month intervals, while exposing the academic and research institutional members of the network to no cost increase, or, at worst, linear cost increases."
I think what the author meant to say was:
"A centrally funded network that was able to resell its bandwidth and services helped the Internet grow. At the same time, the resale of bandwidth helped to subsidize other services."
OK, maybe that is not the best rewrite. I know there are some important concepts buried in the original paragraph. How about putting those in a quick bullet list so we can get the point and move on?
Like I said, this is an excellent book with great content. I'm writing this because I hope it helps the author with future books, which I am looking forward to reading.
21 of 23 people found the following review helpful.
Simply outstanding value...
By Max Grenkowitz
This book is a must if you want to set-up, maintain and survive with an ISP business and success in mind. I was in the process of setting up a ISP business and desperately looking for some advice, insight, requirements, and the lot.
When I started reading this book I was overwhelmed by the amount of information... it seemed all to long to get anywhere... I started skipping pages, sections, chapters until I realised how valuable the contents was. Back to the beginning and I started all over again, reading this book... thoroughly. I've read it twice in meantime and parts of it repeatedly over the one year since I've got this book.
It is still (and of course) possible to take the cowboy approach, considering the modem-ratio as the 'holy' figure which does it all for you, and jump into it... believe it or not, you will realise sooner than you may be pleased or anticipate, that you find yourself in critical situations, capacity-wise, service-wise. You could have had avoided it all by doing your homework... part of it would be reading this book, which gives you all the information to base your decision-making process on.
We have setup quickly some LINUX boxes, Apache, RADIUS, sendmail over a period of one week, started quickly and grew faster than expected... and retreated!, to prevent to go down, due to the lack of policies, procedures, and man-power required despite the capability of high-automation... we have been warned ;-)
You may think this book is for the big guys, you are wrong... you either have to understand what you are getting yourself into, you have to know the game or someone who knows it... this book will help you understand the game. It inspired me to go for further more in-depth training (currently persuing my CCNP certification).
I'm happy with the style of writing, academic, accurate, including the background and the history to understand the Internet's constant and sometimes rapid change... IPv6 is to 'released' in six months... nevertheless, I was a bit surprised about the lengthiness of some sentences, which I believed are more a custom of Germans (like myself)...
If you really want to know what's going on or what to expect, this is it! It is for the serious reader, it is not a "for Dummies" edition... or have you ever wondered what makes the difference between (say) Excel in 12 hours compared to Using Excel on 900 pages!
Enjoy... I can only recommend it.
Max Grenkowitz, Systems Engineer, MCNE, MCSE
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