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Research Methods for Business: A Skill-Building Approach, by Uma Sekaran
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Make Better Managerial Decisions Through Scientific Research! With the third edition, you'll gain the skills necessary to carry out research projects that will greatly improve decision making for all areas of business. Through its clear and straightforward presentation of ideas, you'll learn the practical usefulness of business research to managers. And you'll easily be able to focus on the theory behind scientific research and immediately apply it to research projects. Key Features of the Third Edition
* A new chapter on Technology and Business Research highlights the use of the Internet and Intranet, e-mail, enterprise resource planning, video conferencing, data mining, and more.
* New Managerial Relevance sections are integrated throughout the text to provide a real-world perspective on how research is applied in actual business situations.
* The use of software for data collection, data analysis, and report presentation is fully explained. The uses of SPSS and EXCEL for data analysis are comprehensively illustrated.
* Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book
* Examples and projects throughout each chapter help build the essential skills for managerial success.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
- Sales Rank: #2928626 in Books
- Published on: 1999-08-23
- Original language: English
- Number of items: 1
- Dimensions: 9.53" h x .94" w x 7.66" l, 1.10 pounds
- Binding: Hardcover
- 480 pages
Review
Teacher's Manual available. -- The publisher, John Wiley & Sons
From the Publisher
Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.
From the Back Cover
Make Better Managerial Decisions Through Scientific Research! With the third edition, you'll gain the skills necessary to carry out research projects that will greatly improve decision making for all areas of business. Through its clear and straightforward presentation of ideas, you'll learn the practical usefulness of business research to managers. And you'll easily be able to focus on the theory behind scientific research and immediately apply it to research projects. Key Features of the Third Edition
* A new chapter on Technology and Business Research highlights the use of the Internet and Intranet, e-mail, enterprise resource planning, video conferencing, data mining, and more.
* New Managerial Relevance sections are integrated throughout the text to provide a real-world perspective on how research is applied in actual business situations.
* The use of software for data collection, data analysis, and report presentation is fully explained. The uses of SPSS and EXCEL for data analysis are comprehensively illustrated.
* Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book
* Examples and projects throughout each chapter help build the essential skills for managerial success.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Good book, but way overpriced
By A Customer
This is a good book for the business student or consultant that has to frequently perform research and data analysis. Several methods and concepts are outlined. The topic of "research methods and data analysis" is not the most exciting; so don't have your expectations high that it's going to be interesting reading. On the other hand, if your objective is to learn how to apply certain techniques in data analysis, research, or conducting surveys, you'll find this book helpful....
I had bought this book...(used, but in excellent condition) so it was a great buy...
1 of 1 people found the following review helpful.
Long tarded explanation, but lots of examples
By A Customer
Now, I bought this book for my degree requirement. The explanation might be long winded at some time, but the examples given are really good. It make me able to comprehend it easily. The graphics in this book is not too good as the publisher tends to use only one colour which can make reading become boring. This book can be used as a good reference as it explains steps about conducting research and how to present written report. This book can be more interesting if simple,direct explanation is used.
4 of 4 people found the following review helpful.
Good elementary overview of research methodology
By A Customer
This book is not as advanced as the PhD level, but it is a good supplement to PhD material. If you've ever been there, you know Cook and Campbell can be hard to understand, and Sekaran explains most concepts at a very easy level.
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