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A funny, irreverent overview of the good, the bad, and the ugly in advertising. Luke Sullivan, a copywriter at one of the nation's most prestigious ad agencies, divulges all the secrets to making a great ad. With hysterical examples and anecdotes, he gives tips and pointers on how to create an ad that will "go in one ear and stay there."
- Sales Rank: #1135116 in Books
- Published on: 1998-03-03
- Original language: English
- Number of items: 1
- Dimensions: 9.13" h x .71" w x 5.96" l, .0 pounds
- Binding: Paperback
- 272 pages
Review
"Overall, if you want to get into doing banner ads, this book makes a great read…I feel like a better ad designer now that I’ve read it!" (TamsPalm blog, September 2006)
From the Publisher
A funny, irreverent overview of the good, the bad, and the ugly in advertising. Luke Sullivan, a copywriter at one of the nation's most prestigious ad agencies, divulges all the secrets to making a great ad. With hysterical examples and anecdotes, he gives tips and pointers on how to create an ad that will "go in one ear and stay there."
From the Back Cover
What if Bill Bernbach and Hunter Thompson wrote a how-to book on advertising?
It would be a searing, very funny cross between an insider's guide to writing great ads and a sendup of all that's heavy-handed, dim-witted, and ineffectual in advertising. This pretty much sums up "Hey, Whipple, Squeeze This." by Luke Sullivan, one of today's most successful copywriters working at one of the most prestigious advertising agencies. A relentless wisecracker, Sullivan provides pointers, tips, and guidelines on how to write and produce successful ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories.
"Luke Sullivan writes just about as relevant an advertising read as you can get. It's a perfect lesson in advertising for newcomers—and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession." —Lee Clow, Chairman, TBWA Chiat/Day, Chief Creative Officer, Worldwide
"Luke Sullivan knows the business and writes about it with . . . gentle wit and insight." —Dan G. Wieden, Wieden & Kennedy
"The most informative and entertaining book about life as it really is in the creative department of an advertising agency. Even account men could write great ads after reading it." —Tim Delaney, Leagas-Delaney, London
"In an advertising world filled with glib, fast-talking 'experts' more adept at arranging lunch than writing ads, Luke Sullivan is the exception. Here, at last, is a step-by-step primer for anyone interested in writing effective, powerful, breakthrough ads." —Tom McElligott, co-founder, Fallon McElligott
Most helpful customer reviews
2 of 2 people found the following review helpful.
Buy the book. Skip to chapter 3.
By D. Berzack
The first few chapters consist of preachy rants against cheesy advertising. Since I'm not interested in hearing a lecture on the cultural responsibility of advertising, I was a bit turned off. But I'm glad I pressed on, because the rest of the book is jammed with great insights into all aspects of the industry. The light, humorous tone makes for a fun read. Sullivan uses tons of interesting metaphors and examples to illustrate the process of creativity and life in the ad world. If you're considering this book, just buy it already.
0 of 0 people found the following review helpful.
Just buy it.
By A Customer
Few things inspire, but this does. Luke Sullivan's hilarious look at the advertising business does something most "How To" books don't even do - it actually tells you "How To." And it shows you why. Then Mr. Sullivan follows it all up with why you shouldn't be taking his advice in the first place.
Thanks Mr. Sullivan. "Hey Whipple" is the blast of inspiration this young copywriter needed.
0 of 0 people found the following review helpful.
Five Stars
By John Micich
Excellent product; exactly what i was looking for. Quick shipping.
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